Haz que todose resbale
Haz que todose resbale
Oster® Air Fryers
We created a lifestyle campaign for the Oster® Air Fryers for the Latin American market, showcasing the innovative DiamondForce coating effortless food release. The concept "Haz que todo se resbale" (Let Everything Slide) empowers consumers to confidently explore new recipes without concern for others' opinions. Our focus was on visually appealing, simple recipes that inspire creativity, highlighting DiamondForce as the key differentiator.
Our content includes:
- Lifestyle video highlighting versatility
- Recipe videos with easy techniques
- Comparative videos showcasing the advantages of the Oster® Air Fryer
- Social media stories offering tips and ideas
- Lifestyle photography
Oster® Air Fryers
We created a lifestyle campaign for the Oster® Air Fryers for the Latin American market, showcasing the innovative DiamondForce coating effortless food release. The concept "Haz que todo se resbale" (Let Everything Slide) empowers consumers to confidently explore new recipes without concern for others' opinions. Our focus was on visually appealing, simple recipes that inspire creativity, highlighting DiamondForce as the key differentiator.
Our content includes:
- Lifestyle video highlighting versatility
- Recipe videos with easy techniques
- Comparative videos showcasing the advantages of the Oster® Air Fryer
- Social media stories offering tips and ideas
- Lifestyle photography
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13:13
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These videos highlight the standout features of the Oster® Air Fryer, presenting a range of delicious recipes and practical tips. We also include comparisons with competitors, showcasing how Oster® DiamondForce outperforms in creating mouthwatering dishes with challenging ingredients.
In addition, we shot lifestyle photography in a kitchen store with multiple displays, demonstrating how the Oster® Air Fryer with DiamondForce technology seamlessly fits into any kitchen. This innovation makes cooking simpler and more enjoyable for families, even when faced with complex recipes.
We’ve created a unique and effective shopping experience in stores with a Demo Station and Experiential Station, designed to offer interactive demonstrations that engage consumers in an educational way. This display, known as the Oster® DiamondForce Zone, easily moves to any location within the store, just like the Oster® DiamondForce, which glides effortlessly. This approach is an efficient and memorable way to highlight all the features of the Oster® Air Fryers.
We also developed creative concepts for Out of Home advertising, including giant inflatables to be placed in public areas, aimed at increasing visibility and impact for the Oster® Air Fryers. This initiative is supported by a comprehensive OOH media plan to maximize exposure.
We also developed creative concepts for Out of Home advertising, including giant inflatables to be placed in public areas, aimed at increasing visibility and impact for the Oster® Air Fryers. This initiative is supported by a comprehensive OOH media plan to maximize exposure.
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With one simple touch, the Oster PrimaLatte brews espresso coffee with a 15-bar pump system and automatically froths milk for cappuccinos and lattes. To bring this elevated coffeemaker to market, Urbana created an equally high-end visual campaign.
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CONTACT US
Urbana is a content Creation Studio based in sunny Miami.
We build bridges between people and brands that span cultures, traditions and languages. Reach out today to learn more.
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